WholeMan Lifestyle
When a man stops trying to become someone else, he claims the freedom to live deliberately, act with confidence, and shape his life with purpose rather than fear.
Living with purpose.
Living with passion.
About.
WholeMan Lifestyle was founded in 2005 by Carrie Joan, following a pivotal shift away from a career in tech marketing and toward work that felt far more personal and meaningful. What began as a platform focused on helping men improve their dating and love lives quickly revealed something deeper. The real work was never about tactics or tricks. It was about helping men become whole.
From the beginning, Carrie’s vision centered on developing what she called WholeMan Characters. Men who are rounded, grounded, and fully realized. Men who live with purpose and passion, who enjoy their lives, and who stand comfortably in who they are.
Over time, WholeMan Lifestyle naturally expanded beyond dating to address every facet of living a fulfilling life charged with intention, self-respect, and self-command.
Starting in 2019, the scope of WholeMan Lifestyle broadened further to include not only single men, but married men as well. The focus became less about changing circumstances and more about staying true to one’s inner calling. Men were encouraged to remain faithful to their masculine spirit, their desires, and their sense of direction, even as life grew more complex and demanding.
At its core, WholeMan Lifestyle is about balance. It speaks to men who are assertive and tasteful, discerning and self-respecting. Men who do not tolerate nonsense or poor treatment, especially in romantic dynamics, yet who are also emotionally aware and capable of depth. The work emphasizes understanding without self-betrayal, strength without rigidity, and sensitivity without losing one’s identity.
The philosophy behind WholeMan Lifestyle has always been that true masculinity is not loud or performative. It is steady. It is thoughtful. It is difficult to define, yet unmistakably felt. Men who embody this way of being often find that it naturally shapes every area of their lives, from relationships and friendships to work, creativity, and personal fulfillment.
WholeMan Lifestyle continues as a space for men who want more than surface-level advice. It exists for those who want to live deliberately, enjoy their lives as men, and build a character they respect and trust. Not by following scripts, but by developing self-command and a grounded sense of purpose over time.
WholeMan Lifestyle is not about molding men into something else. It is about helping men become fully rooted in who they already are and living from that place.